As a graphic designer and video editor, I spend a lot of my time thinking about visuals. But sometimes the hardest part of a project is not designing the visual. It is finding the right image to start with. I experienced this a lot while working on content for the Supermom App. Since Supermom focuses on pregnancy and motherhood, the visuals need to feel natural and relatable. For a Bangladeshi audience, this becomes even more important. A random stock photo of a pregnant woman may look good, but it does not always feel like the person or situation we are trying to represent.

Finding the right image was harder than I expected

When I start working on a video, I usually have a clear idea of what I want the visual to look like. The problem is finding that exact image. For example, if I am editing a video about pregnancy exercise, I may need a Bangladeshi pregnant mother exercising at home. I might also need a specific type of exercise, a certain room, natural lighting, appropriate clothing and an expression that fits the message of the video. Finding all of those things in one stock image is not easy. I could spend a long time searching through different websites, checking hundreds of images and still end up choosing something that is only close to what I actually wanted.

Then AI changed the way I worked

This is where AI image generation became really useful for me. Instead of searching for the exact image, I can now describe the image I need. I can write a prompt explaining the person, environment, clothing, lighting, mood, camera angle and composition. For example, I can describe a Bangladeshi pregnant mother doing a specific activity at home and ask AI to create a realistic scene around that idea. The first result is not always perfect. Sometimes I need to change the prompt, adjust some details and generate again. There are times when I go through several versions before finding something that really works. But even with that process, it is much faster than spending hours searching through stock image websites.

The part that made the biggest difference

What I like most about AI is that it changed the order of my creative process. Before using AI, I often had to find an image first and then design around it. If the image was not exactly what I wanted, I had to change the design or compromise with the idea.Now I can start with the idea. I know what the video needs to communicate, so I can create a visual that is closer to that message. Instead of changing my idea to fit the available image, I can create the image around my idea.For a designer, that is a big change.

Why this mattered so much for Supermom

Pregnancy is not just one experience. It can be exciting, emotional, tiring, confusing and sometimes even overwhelming. Different topics need different emotions and situations. When I work on Supermom videos, I want the visuals to support those emotions. A mother learning about pregnancy nutrition should not necessarily look the same as a mother exercising, visiting a doctor or relaxing at home. AI gives me more freedom to create different situations for different topics. This has helped me make the content more varied and more connected to the story.

Less searching, more designing

Time is probably the biggest practical benefit I have noticed. As a video editor and graphic designer, there are already many things to manage. I need to understand the content, plan the visual direction, edit the video, work with typography, add motion, maintain brand consistency and make sure everything looks right. Spending a large amount of time just looking for one suitable image can slow down everything else. AI helped me reduce that part of the process. I can spend less time searching and more time actually designing, editing and thinking about how the audience will experience the final content.

AI did not replace my creativity

I do not see AI as something that replaces a designer. It can generate an image, but it does not understand the complete purpose of the content. It does not know what the audience should feel or whether the visual really fits the brand. That part is still my responsibility. I have to decide what kind of visual I need, write the prompt, review the result, identify mistakes, make changes and finally bring the image into the design or video. AI helps with the production, but the creative decision still comes from me.

The things I still have to check

AI generated images are not perfect. Sometimes there are small mistakes in hands, objects, facial expressions or other details. For pregnancy and healthcare content, checking these things is especially important. I cannot simply generate an image and use it immediately. I need to look at the visual carefully and make sure it is appropriate for the topic, respectful to the audience and suitable for the final content. That human review is still an important part of my workflow.

What I learned from using AI

The biggest thing I have learned is that AI is most useful when it works together with human creativity. I still come up with the idea. I still decide what the audience needs to see. I still design and edit the final content. AI simply helps me move from an idea to a visual much faster. For my work on the Supermom App, that has made the creative process more flexible and much less frustrating. Finding the right Bangladeshi pregnancy and motherhood visuals used to be one of the more difficult parts of my workflow. Now I have another way to solve that problem.

The real benefit is not just that AI can create images. It is that when I have an idea in my head, I can now get much closer to seeing that idea on screen without spending hours searching for it. And for me, that means less time searching, more time creating, and more freedom to focus on the work I actually enjoy.

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